Every home service business has a list of customers who booked once — or regularly — and then went quiet. That list is one of the most valuable assets in your business. We build the system to reactivate it, at zero additional ad spend.
Industry average: 40%+ of dormant customers respond to a well-executed win-back campaign.
The average home service business has hundreds — sometimes thousands — of past customers who simply stopped booking. Not because they switched to a competitor. Not because they were unhappy. Because life happened, and nobody reached out.
These are warm contacts. They already know you. They've already spent money with you. They're infinitely easier to convert than a cold lead. They just need a reason to rebook — and a system to deliver it.
We build that system. It segments your list by recency and value, triggers the right campaign automatically, and fills your calendar without a single new ad.
We segment your past customers by recency (3, 6, 12+ months inactive), frequency (one-time vs. multi-time), and value — so the win-back approach is personalized to each group.
Multi-step campaigns triggered by inactivity thresholds — text, email, and voice — with progressively stronger offers for customers who haven't responded to the initial message.
We help you design the right incentive for each segment — whether that's a discount, a bundled service, a seasonal angle, or a simple "we miss you" message that doesn't require an offer at all.
Automated campaigns that fire at high-intent moments — spring cleaning, moving season, post-holiday — when past customers are most likely to be thinking about your service.
When a dormant customer responds, they're automatically routed to your booking workflow — not your inbox. Every positive response turns into a confirmed appointment, not a to-do.
See exactly how many customers were contacted, how many responded, how many booked, and the total revenue recovered — for every win-back campaign you run.