We use actual before-and-after numbers, clear attribution, and plain-English explanations. Here's what the Home Service Accelerator produced — with the numbers to back it up.
MaidThis is a growing home cleaning franchise with 33 locations across the U.S. They were already generating leads — but the Los Angeles location was converting only 19% of them into bookings. That meant 81% of the leads they paid to acquire were still leaking out of the funnel.
They also had no consistent promotional system to generate revenue from their existing database, and short-term rental owner leads were expensive to acquire. The opportunity was obvious: improve conversion, reactivate old opportunities, and create a cheaper acquisition path for STR prospects — without needing more ad spend.
Built a conversion system around speed-to-lead, multi-touch follow-up, missed-call recovery, objection handling, and booking-focused automation inside GHL.
Created a recurring promotional calendar to follow up with past leads, inactive customers, and database contacts through email and SMS.
Built a dedicated short-term rental lead magnet funnel to attract STR owners and property managers at a lower cost per lead.
In the Los Angeles location — the primary market we worked with directly — lead conversion increased from 19% to above 30%. In plain English: more of the leads they were already paying for turned into booked jobs.
The STR lead magnet funnel reduced short-term rental lead costs by 75%, giving MaidThis a cheaper way to reach STR owners and property managers. The promo calendar also generated over $3,000 per month from the existing database without requiring new ad spend.
After proving the systems in Los Angeles, the infrastructure was deployed across all 33 franchise locations. Performance varies by market, but each location now has the same conversion, promotional, and STR acquisition systems supporting growth across the franchise network.
Bee Friends Cleaners was growing rapidly in Portland but had no structured follow-up process — leads were falling through the cracks and missed sales opportunities were piling up. They also lacked a lead capture system to bring in consistent inquiries from their website traffic.
With no data visibility, the owner had no way to track lead-to-sale conversions, assess team performance, or identify where the funnel was breaking down. Conversion sat at 18% — and without a pipeline view, there was no clear path to fix it.
Popup and live chatbot widget on their website to convert passive visitors into leads — adding a steady stream of new inquiries and growing total lead volume by 24%.
Automated email and SMS sequences for initial engagement, combined with a pipeline system that surfaced the right leads to the sales team at the perfect moment — with the data and context to close. Monthly reporting gave the owner full funnel visibility for the first time.
Within 30 days of going live, conversion jumped from 18% to 32% — a 78% lift. Lead volume increased 24% from the new capture tools. No new ad budget was added at any point.
Bee Friends went from guessing to knowing: for the first time, the owner had a clear view of where leads were in the pipeline, how the team was performing, and what to do next. The business was now set up to scale — with infrastructure that could handle the growth.