We don't speak in ranges, estimates, or "up to" claims. Here's what the Home Service Accelerator actually produced — with the numbers to back it up.
MaidThis is a growing cleaning franchise with 33 locations across the U.S. They were generating leads — but struggling to convert them. Their starting conversion rate was 18%, meaning more than 8 out of every 10 leads they paid to acquire never booked.
Beyond conversion, they had no consistent system to generate revenue from their existing database, and their short-term rental (STR) lead acquisition was expensive. They needed a solution that could be deployed consistently across all franchise locations — not just the flagship.
Built and optimized conversion funnels — including speed-to-lead, 10-touch multi-channel follow-up, and objection-handling sequences — deployed through GHL and adapted across locations.
Automated promotional calendar to consistently follow up with old leads and churned customers via email and SMS, unlocking new revenue from the existing database.
A lead magnet funnel designed to capture short-term rental owners at a significantly lower cost per lead.
The core systems were built and optimized in the Los Angeles location — the primary market we work with directly — where MaidThis saw a 39% improvement in lead conversion.
The STR lead magnet funnel reduced cost per lead by 75%, and the promotional calendar and re-engagement sequences generated over $5,000 per month in revenue from the existing database, without additional ad spend.
These systems have since been deployed and are actively monitored and optimized across all 33 franchise locations. While performance varies by market, each location now operates with the same proven infrastructure that was previously only available to the flagship location — creating a strong foundation for consistent growth across the network.
Bee Friends Cleaners was growing rapidly in Portland but had no structured follow-up process — leads were falling through the cracks and missed sales opportunities were piling up. They also lacked a lead capture system to bring in consistent inquiries from their website traffic.
With no data visibility, the owner had no way to track lead-to-sale conversions, assess team performance, or identify where the funnel was breaking down. Conversion sat at 18% — and without a pipeline view, there was no clear path to fix it.
Popup and live chatbot widget on their website to convert passive visitors into leads — adding a steady stream of new inquiries and growing total lead volume by 24%.
Automated email and SMS sequences for initial engagement, combined with a pipeline system that surfaced the right leads to the sales team at the perfect moment — with the data and context to close. Monthly reporting gave the owner full funnel visibility for the first time.
Within 30 days of going live, conversion jumped from 18% to 32% — a 78% lift. Lead volume increased 24% from the new capture tools. No new ad budget was added at any point.
Bee Friends went from guessing to knowing: for the first time, the owner had a clear view of where leads were in the pipeline, how the team was performing, and what to do next. The business was now set up to scale — with infrastructure that could handle the growth.