Facebook and Instagram campaigns designed to generate qualified home service leads at a predictable cost — with creative that speaks directly to your customer profile and follow-up that converts every inquiry.
Important: We recommend building your conversion system before scaling ad spend. A leaky funnel means you're paying to lose. We always assess your conversion infrastructure first — so every dollar you spend on ads actually turns into booked jobs.
Generic creative. Broad targeting. No follow-up connected to the ad. Leads come in through a form, land in a spreadsheet, and get called once — if at all. The ad gets blamed for "not working."
The issue isn't Meta. It's the missing infrastructure between the ad click and the booked job. We build both.
We map your ideal customer — demographics, geography, behaviors, and lookalike segments — and build the targeting architecture before a single dollar is spent.
Ad copy, hooks, and creative direction designed for home service customers. We write for the decision your customer is actually making — not for clicks.
Every lead from Meta flows directly into your CRM and triggers the automated follow-up sequence. Zero manual import. Zero dropped leads.
We test headlines, hooks, offers, and CTAs systematically — with a clear framework for what we're testing and why, and a defined threshold for calling a winner.
Every week: check ad performance, adjust bids, refresh creative when needed, and shift budget toward what's generating booked jobs at the lowest cost.
Clear monthly report showing impressions, leads, cost-per-lead, booked appointments, and ROAS — with specific recommendations for the next month.
| Feature | Typical Agency | GBG |
|---|---|---|
| Home service specialization | General | Specialists only |
| Follow-up system connected | Rarely | Always included |
| Success metric | Cost-per-click | Cost-per-booked-job |
| Creative approach | Template-based | Custom per client |
| Reporting language | Impressions, CTR | Leads, bookings, ROI |
| Works with conversion system | Separate | Fully integrated |