Revenue Diagnostic Tool
See what your cleaning business could be leaving on the table.
Three inputs is all it takes. We’ll show you where revenue is slipping — and exactly what closing each gap is worth.
Your numbers
⚡ Pro mode — your exact numbers
Monthly leads
Calls, DMs, form fills — all inquiries
/ mo
Booking conversion rate
% of leads who actually book
%
Average job value per visit
What a typical single cleaning earns you
$
Pro inputs
Current recurring mix
What % of new customers book on a recurring schedule?
%
Past client email list
Engaged past customers you have an email address for
contacts
Your revenue picture
Where you stand today
New customers / mo
50
customers
Leads not booking
150
per month
Recurring mix
20%
of new clients
What’s at stake — 3 revenue levers
Lead Conversion
Lift your booking rate to the 40% industry benchmark
Per year
$63,000
$5,250 / mo
Recurring Revenue
Build the recurring base that pays you every month without re-selling
Per year
$0
$0 / mo
Win-Back
Reactivate past customers who already know and trust you
Per year
$24,000
$2,000 / mo
Estimated: 2,000 past contacts (10× your monthly leads — a conservative baseline). Switch to Pro to enter your real list size.
Total revenue opportunity
$87,000
per year in potential upside
Per month
$7,250
🧮 How we calculated this
Lever 1
Lead Conversion — 40% is the benchmark for as optimized cleaning business. We calculate the value of every extra booking you’d close by reaching it.
Lever 2
Recurring Revenue — Target is 40% of new customers on a recurring schedule. We calculate the gap vs. your current mix × 2 visits/month at your job value. Each recurring client pays you month after month — no re-selling.
Lever 3
Win-Back — A consistent win-back system generates at least $1 per engaged contact per month. Past customers are your easiest re-sale.
These figures show the gap between where you are and where an optimized business operates.
Ready to close the gap?
30 minutes. We look at your numbers and tell you exactly which lever to pull first.